Environmentalists need to follow brands’ lead and get ‘behaviour placement’...
Product placement hits UK TV screens today following a relaxation of the rules on television advertising. The first product to be placed will be a Nescafe coffee machine on the ITV show This Morning....
View ArticleA lesson from Tom Cruise on promoting green via the power of film
The Global Cool Foundation are now working with the British Independent Film Awards (BIFA) to encourage the placement of green behaviours in films.
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